The new campaign reflects moments of his journey to Mecca last year in the form of the colours, fabrics and textures that were used. Using a traditional Arab ‘Lungi’, Young and Lazy created one-off pieces that are both nostalgic and inspiring. All pieces are available only at the Cornerstore as experimental pieces and samples, so exclusivity is key.
Anees launched his second drop in Woolworths on 30 May, as part of the Style by SA campaign. The first drop was a hit and unexpectedly sold out, quickly bringing the designers to return for more, now already working on their third drops. He says that manufacturing on a bigger scale has given him an opportunity to improve and learn from previous mistakes.
The first drop for Young and Lazy in Woolworths was a basic range that claimed all the best sellers. This time around, the collection is exclusive to the store and will not be stocked anywhere else, focusing more on the design of the garments than print.
I know I’ve been seen as a graphic brand, which I’m not opposed to, but I’m also not just a graphic brand. I want to show a bit more design to my garments than just the prints.
We found out that Anees shot the latest range himself and wanted the details as to why he chose this route. He describes it as an outlet to do something different aside from designing. Some designers often feel stagnant or need motivation and this is something he has taken upon himself to learn. He says that it’s a good thing to know every angle involved in the business.
Find the new range in selected Woolworths stores.
Photographer: Anees Petersen
Brand: Young and Lazy
Model: Jade Sunderland