A great thing about hiring an industrial designer to offer your business design solutions is that the designer conceptualises and creates products that are not only great in design, but both functional in sustainability and an economical sense e.g packaging.

The first contributing factor one faces when given many options is the packaging of a product. In times when our creativity and freedom of expression is ripe, businesses are pushed to open their avenues and explore different options. It is the perfect time to be bold and this helps in making your product stand out from the rest. It is proven that more than half of purchases are based on emotion and therefore important to push your company vision through your product.

Bold does not always mean risky and eccentric but can also be interpreted as classic yet edgy. This is where an industrial designer falls in; the designer takes all aspects of a business into consideration with regards to management, production and supplies, along with retail and packaging in order to deliver a tailor made design solution that is right for your business.

The role of a good product designer is that they convey meaning to the customer through your product. The creative process can be broken down into the following:

  • Product Management: Strategy, competitive analysis, project management, resource allocation, requirements etc
  • Design: User Interaction development, conceptual drafts and research, user interface and the visual product
  • User research: Interviewing relevant industry people, testing, doing follow-ups
  • Other: Design reviews, testing prototypes and final production

With so many different products on the market and with consumers flooded with options, your product’s packaging is the main pulling component in whether the consumer decides to purchase. The end result is all part of your customer experience and leaving the customer with a lasting effect, imprinting the brand and raising your chances of people recommending your product.

Design is timeless and invisible

Youghazi Fragrance

The difference between the old packaging (left) and the new (right) is not only major in appearance but extremely cost efficient. The client ran into problems with the design of the old packaging, that is 1) the gold border turned costly when too many rejects came through production, 2) the cost of printing two colours became exorbitant and 3) people could not differentiate between male and female fragrances as both were printed in black.

 

Youghazi Fragrance

The packaging issue was resolved by creating an androgynous look and visually separated the colours and gender problem by using the dark for men and the white box for female. It also improved the brand’s perceived value.

 

Youghazi Fragrance

The new packaging (left) conveys the minimalistic and modern feel, compared to the commercial feel of the old packaging (right)

 

Youghazi Fragrance

The client ended up spending more on the actual design of the newer packaging but ended up saving a sizeable amount on printing and manufacturing for the long term. Industrial design focuses on the entire production process and how the end product will be both functional and beneficial to your business.

 

Youghazi Fragrance

The original packaging design for Youghazi – Two colours, black and gold, printed on card.

 

Youghazi Fragrance

Back of old Youghazi packaging – Text in gold and elongated, giving the feel of information overload

 

Youghazi Fragrance

Newest packaging for Youghazi – Only one colour used for print and that is black and design modified

 

Youghazi Fragrance

Back of new packaging – Text is more compact and easier to read, leaving a more elegant finish