20.04.17 by Aneeqah Samsodien
A great thing about hiring an industrial designer to offer your business design solutions is that the designer conceptualises and creates products that are not only great in design, but both functional in sustainability and an economical sense e.g packaging.
The first contributing factor one faces when given many options is the packaging of a product. In times when our creativity and freedom of expression is ripe, businesses are pushed to open their avenues and explore different options. It is the perfect time to be bold and this helps in making your product stand out from the rest. It is proven that more than half of purchases are based on emotion and therefore important to push your company vision through your product.
Bold does not always mean risky and eccentric but can also be interpreted as classic yet edgy. This is where an industrial designer falls in; the designer takes all aspects of a business into consideration with regards to management, production and supplies, along with retail and packaging in order to deliver a tailor made design solution that is right for your business.
The role of a good product designer is that they convey meaning to the customer through your product. The creative process can be broken down into the following:
- Product Management: Strategy, competitive analysis, project management, resource allocation, requirements etc
- Design: User Interaction development, conceptual drafts and research, user interface and the visual product
- User research: Interviewing relevant industry people, testing, doing follow-ups
- Other: Design reviews, testing prototypes and final production
With so many different products on the market and with consumers flooded with options, your product’s packaging is the main pulling component in whether the consumer decides to purchase. The end result is all part of your customer experience and leaving the customer with a lasting effect, imprinting the brand and raising your chances of people recommending your product.
Design is timeless and invisible